Resume

• Led the design and relaunch of two ecommerce websites into a multi-storefront on BigCommerce.
• Improved website sales by 22% in 2023 and 69% in 2024 through strategic digital initiatives.
• Increased email open rates 5x and click rates 4x by refining segmentation, automation, content strategies, and data hygiene.
• Reduced marketing costs while modernizing platforms, implementing new technologies under the previous budget.
• Developed and maintained a comprehensive marketing calendar to support product launches and promotions.

• Transitioned class scheduling from Mindbody to GoTeamUp, achieving substantial cost savings and improved platform integration.
• Enhanced branding, user experience, and platform functionality with a full website redesign.
• Optimized website SEO, performance, and speed, improving search rankings and user engagement.

• Designed and relaunched their website on Shopify, transitioning sales from POS-only to ecommerce.
• Increased website sales 4x and traffic by 257% through targeted digital marketing efforts.
• Spearheaded the buy online, ship-to-home process, developing optimized shipping rules for accurate live animal shipping costs.
• Implemented automated email capture on guest accounts, increasing customer conversions .
• Developed promotional email and Google Ads campaigns that modestly increased in-store traffic.

• Redesigned and standardized two WordPress websites, streamlining content updates and ensuring brand consistency.
• Strategized and executed email campaigns, improving open rates by 50%, click rates by 100%, and reducing unsubscribes by 50%.
• Defined and enforced branding standards across digital and print marketing efforts.
• Developed in-house promotional materials that enhanced customer engagement.

• Spearheaded in-house scripting, video production, animation, editing, and talent scouting.
• Launched the company’s first podcast, “WAVE,” expanding brand engagement.
• Collaborated cross-functionally to design weekly emails and homepage banners.

• Developed paid advertising strategies and coordinated media placements.
• Increased YouTube subscribers by 900% and views by 500% through optimized content creation.
• Designed international tradeshow displays and created integrated marketing content.

• Oversaw and optimized production schedules to ensure timely delivery of high-quality projects.
• Developed and standardized design processes to enhance efficiency and consistency across projects.
• Collaborated closely with clients to understand their needs and deliver customized, high-impact print products.

Major: Digital Recording Arts GPA: 3.44 / 4.0

Major: Video Audio Production GPA: 3.54 / 4.0