Seasonal Animations

For Ocean State Job Lot, I created a Spring seasonal animation focused on lawn and garden products, representing the third stage in our evolving seasonal animated campaigns. This project built upon previous efforts: the Winter campaign showcased only animated products with pricing, while the Summer animation introduced a short character animation followed by product features and prices.

In the Spring animation, I took it a step further by scripting a real story with voice acting and plot, making the first half of the video engaging with animated character stories. The second half continued to feature products, seamlessly integrating them into the narrative. To extend the campaign's life, we removed pricing from this animation. This comprehensive approach resulted in the ultimate form of our seasonal animated campaign, which successfully ran on OTT advertising.