Live Your Best Summer

For the "Live Your Best Summer" video campaign, I showcased summer seasonal products directly in-store with a concise runtime. Unlike previous seasonal videos that relied on animated pictures, this campaign highlighted physical products in their actual environment. I proposed setting up aisles as diorama set pieces and used 10ft long PVC pipes to smoothly move the camera across each scene, blending transitions seamlessly with end-caps in the store aisles. This innovative approach was featured in OTT advertising for the summer.