GymSupply.com

As part of a larger multi-storefront redesign on BigCommerce, I led the comprehensive redesign and migration of GymSupply.com, transitioning from a legacy eCommerce platform to a mobile-friendly design. I migrated products, customer, and order history from as far back as 2017. I spearheaded visual design and functionality improvements, achieving the following key objectives:

1. Implemented a mobile-friendly design with streamlined categorization and navigation.
2. Added new shopping functions, including digital wallets, ACH payments, upsell/cross-sell features, and size charts.
3. Improved shipping by integrating motor freight.
4. Expanded onto other marketplaces.
5. Implemented filters and improved search capabilities.
6. Restructured navigation into mega menus.
7. Aligned the website with the secondary site, DGSNinja.com, to match information pages, footer links, and navigation structure for the ninja category.
8. Integrated GA4.

Check out the full multi-storefront redesign project here.