Machine Tools Email Marketing

For Methods Machine Tools, Inc., I managed email marketing efforts using Constant Contact, focusing on supporting the sales teams. I collaborated with sales managers to compile monthly promotions and designed email templates for their use. These templates enabled the sales teams to efficiently communicate with their customers. I continuously refined the email structure based on regional analytics and feedback from each sales team, ensuring that the content resonated effectively.

Given Methods' participation in several trade shows each year, I also designed mobile-friendly emails in HTML for these events and navigated the various trade show platforms to ensure effective communication. Additionally, as I oversaw the website and social media, I coordinated branding and graphics across all platforms, creating a cohesive marketing experience and maximizing the impact of our promotional efforts.