Manufacturing Magazines

From 2017 to 2018, I managed Methods' print advertisements in industry magazines like Manufacturing Engineering and Modern Machine Shop. I developed a detailed content calendar to strategically feature our products each month, ensuring a balanced representation across brands and machine types.

Due to confidentiality agreements, using specific machine demo images in marketing was often restricted. To address this challenge, I proposed pairing industry-relevant photos with the CNC machines featured in our ads. This approach included a sleek, modern design highlighting the industry context to capture viewer attention, accompanied by key bullet points about the machines. Additionally, I implemented a dedicated phone number for tracking ad effectiveness.