Program Informational Videos

One of my first tasks in revamping video content for Ocean State Job Lot was to create informational videos for their Insider Program and Crazy Deals Gift Cards. For the Crazy Deals video, I collaborated with the previous studio to familiarize myself with their process and hired talent who had appeared in earlier campaigns. I aimed for a clean, professional look with a white background and added on-screen animations to clarify how the gift cards work. I also took the opportunity to update the logo animation for future projects.

For the Insider Program video, I took charge of the entire process, partnering with the previous studio only for their space and lighting. I scouted the talent and co-wrote the script with a copywriter, ensuring it mirrored the Crazy Deals video to maintain a cohesive campaign. I wanted both videos to have a polished and consistent feel, making them informative and visually engaging.