SME 2018 Trade Show

I was deeply involved in planning and executing the marketing strategy for the SME 2018 (Smart Manufacturing Experience) trade show. I engaged potential leads through a combination of physical media, such as postcard mailers, and digital media, including email campaigns and a video teaser.

For the event itself, I crafted a trifold handout showcasing our booth's products and designed a large wall graphic display that prominently featured a demonstration video I produced—a condensed version of the on-site presentation aimed at illustrating the full process.

Throughout the event, I conducted on-site video interviews with Methods engineers, which I later edited into engaging content for social media. This content provided insights and highlights for those unable to attend. Following the event, I maintained engagement with our audience through targeted email campaigns and outreach efforts directed at new leads generated from the show.