Resume

• Led in-house marketing team and external partners across ecommerce, paid media, and digital initiatives.
• Consolidated and relaunched three ecommerce sites into a unified BigCommerce multi-storefront.
• Drove ecommerce revenue growth of 22% in 2023 and 69% in 2024 through website optimization, platform consolidation, and digital initiatives.
• Launched SMS and improved email segmentation/automation, increasing open rates 5× and click rates 4×.
• Modernized the marketing technology stack while reducing overall costs within the marketing budget.
• Developed and owned a comprehensive marketing calendar to align product launches, promotions, and cross-channel campaigns.

Redesigned two WordPress websites to improve usability, content management, and brand consistency.
• Designed and launched a WordPress website and promotional materials for a new takeout-focused business, supporting go-to-market efforts.
• Executed email campaigns, increasing open rates 50%, click rates 100%, and reducing unsubscribes 50%.
• Developed brand standards across digital and print promotional assets for multiple restaurant concepts.

• Designed and launched websites for fitness and wellness brands across Wix and WordPress, structuring the CMS for seamless client handoff.
• Led legacy scheduling migrations to Wix that reduced monthly software overhead by over 75% while resolving critical SEO issues.
• Executed go-to-market launches for new ventures with website design, Google My Business/Analytics setup, and backend platform integration.

• Designed and relaunched website on Shopify, transitioning the business from POS-only to ecommerce.
• Increased website sales 4× and website traffic 257% through targeted digital campaigns.
• Built buy-online, ship-to-home workflows and optimized shipping rules for live animal fulfillment.
• Implemented automated email capture on guest accounts, increasing customer conversions.
• Executed promotional email and Google Ads campaigns that modestly increased in-store traffic.

• Led in-house video production including scripting, animation, editing, and talent coordination.
• Launched the company’s first podcast, WAVE, expanding brand engagement.
• Collaborated cross-functionally on weekly email design and homepage creative.

• Developed paid advertising strategies and coordinated media placements.
• Increased YouTube subscribers 900% and views 500% through optimized video content.
• Designed international tradeshow displays and integrated marketing assets.

• Oversaw and optimized production schedules to ensure timely delivery of high-quality projects.
• Developed and standardized design processes to enhance efficiency and consistency across projects.
• Collaborated closely with clients to understand their needs and deliver customized, high-impact print products.

Major: Digital Recording Arts GPA: 3.44 / 4.0

Major: Video Audio Production GPA: 3.54 / 4.0